Photo credit: Warner Bros.
If you’ve seen the film Sucker Punch, you’ve probably noticed — amidst explosive action scenes and special effects — how visually powerful a pair of long, dark lashes can be, too. The good news is that the movie make-up effects used to create the dramatic eyelashes on Sucker Punch’s lead actresses, Emily Browning and Vanessa Hudgens, can be similarly achieved with LashDip semi-permanent mascara.
What is LashDip?
LashDip is semi-permanent mascara that delivers long and lush eyelashes with each application. The product took two years to develop and became available in the market in September 2010.
In an interview by Elle magazine, Gina Mondragon, co-creator of LashDip, explains, “LashDip is a black jelly coating that’s cold-air-cured onto lashes by one of our trained professionals. The finish mimics the look of mascara—lift, separation, length, volume, hold—and lasts six weeks. Once LashDip dries and hardens into its final state, it’s unsusceptible to water and sweat.”
How does LashDip work?
Unlike regular mascaras that use oils and waxes to thicken and define eyelashes, LashDip is a “tubing” type of mascara which makes use of flexible polymers. After application, these flexible polymers dry into a film which completely covers each eyelash hair follicle 360 degrees around. The mascara is then cured which allows it to last, without smudging, for up to six weeks.
LashDip is also “buildable”, meaning the more mascara is brushed onto the eyelashes, the thicker and longer it becomes because the “tube” that surrounds the hairs builds upwards and outwards, much like the way an icicle forms. This makes it easy for LashDip to add length and volume to even the shortest and finest of eyelashes.
What is LashDip made of?
LashDip contains several conditioning agents in its prepping (LashPrep) and sealing (LashSeal) solutions, such as glycerin, aloe and glycol. LashDip is safe for natural lashes, and is deemed a pharmaceutical grade, hypoallergenic product that does not contain aniline or formaldehyde. According to Mondragon, the black pigment it uses is carbon black which is “traditionally produced from charring organic materials such as wood or bone.” Though carbon black was once only restricted to hair dyes, it was eventually approved for use in cosmetics by the FDA in 2004.
So, you could spend all that time and effort going through bottles of mascara in the search for the perfect one, or you could just pick up the phone and make an appointment for LashDip. Call (212) 265 -8877 for LashDip in New York City, NY or Garden City, Long Island or email our LashDip technician directly.